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Three-day Management Festival 'TRENDS 2011' starts at Amity
Business Standard, February 17, 2011

Amity Business School, which is known for churning out the " Best Managers and Leaders" of the industry, kick started three day 16th Annual Management Festival - TRENDS 2011 from February 16- 18, 2011 on the theme "Winning Strategies in a rapidly changing Global Business Scenario" at Amity University Campus, Sector 125, Noida.

Amity Business School (ABS) has always focused on developing a global outlook amongst the new cadre of management professionals who are multi-skilled and have the capability to deliver in cross functional teams with a deep understanding of ethical and value based business processes. "Trends 2011" is one such key initiative by Amity Business School to achieve the aim of nurturing globally competent managers.

The Summit started with "Annual Business Summit" during which Mr Mukesh Aghi- CEO,STERIA; Mr. Robinder Sachdeva- CMD ImagIndia and Mr Mark Runaces- Indian Advisor, Confederation of British Industries enlightened the gathering with their vast treasures of experience and knowledge on the topic "Winning Strategies in a rapidly changing Global Business Scenario"

Welcoming the august gathering, Dr. Sanjay Srivastava- Head, Amity Business School presented a brief overview of the three day Management Festival which, he said, would comprise of 8 different competitions with 127 teams from different institutions like IIT, Delhi; IIM- L, IIM- K, IIFT, Delhi; FMS, Delhi; Fore School of Management; Symbiosis, Pune and IP University and 51 Corporate teams from Standard Chartered Bank, Ericsson, KPMG, Infosys, Accenture, NTPC, HCL and IBM are participating. He, further, called upon the students to make the best out of their interface with the renowned industry leaders and eminent academicians which will enhance manifold their knowledge of the industry and the winning strategies adopted by them to survive the cut throat competition.

Outlining the four major changing trends which are taking place in local and global environment, Dr. Mukesh Aghi- Chief Executive Officer, STERIA who has done his Phd. internship under World Renowned Management Guru, Mr. Peter Drucker said, “the nations across the world are facing global realignment either its economic or military; IT is getting much pervasive and is revolutionizing the way businesses are done worldwide; there is a growing interdependence between nations in the form of trade as a result of which economy of one country affects the economy of other country (70% of crop spoilage in China resulted in rising of food prices in India) and the trend of resource protection and hoarding is becoming prominent amongst nations because of the ever growing pressure on the limited reserves of resources.” Dwelling, further, on some of the winning strategies to combat the changes in global business scenario, he called upon the students to “take risks and never be afraid of failures; have defined goals in their lives; celebrate success in every aspect; think global but act local and have a value system which will help them to keep going in times of difficulty.”

Sharing his views with the gathering, Dr. Ashok K Chauhan- Founder President, Amity Group and a great Strategist said, strategy devising has acquired a lot of importance in today’s corporate world and strategy can help a corporate achieve anything and everything on the earth. “Strategy is a base for every business move and every business decision whether it’s the mission or vision of the company. In the absence of right strategy, the corporate can go astray and the corporate needs to prioritise between the issues which are “important” and issues which are “urgent”

Dr U D Chaubey -Director General, Standing Conference of Public Enterprises with over 37 years of experience in industry commended the title of the Summit and termed it as very “apt and relevant”. Sharing his views on the topic, Mr. Chaubey highlighted that the concept of strategy has changed in present business scenario and a good strategy can distinguish one business entity from others, provided the strategy is based on transparency, responsibility and accountability. Though adopting Imitation as a Strategy is easy but sustainability can be assured through Innovation Strategy only. Unless and until, a business entity excels in one area or another, there is no place for it in the industry. He concluded his informative address focussing on the importance of Corporate Social Responsibility and averred, “If people’s expectations are not met, then a company has no sustainability in Corporate Sector”

Other prominent corporate leaders who were present during the stimulating discussions and deliberations during the day were Mr. Nitish Sengupta- Chairman, Board of Reconstruction of Public Sector Enterprise and Mr K.M. Nanaiah- MD, Pitney Bowes India Pvt. Limited.

The evening saw the "Mystical Sufi and Qawalli" performance by Nizami Bandhu which regaled the audience to the hilt.

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http://www.business-standard.com/india/news/three-day-management-festival-%5Ctrends-2011%5C-starts-at-amity/425498/